50% OFF FALL PROMOTION! Step into fall purposely with 1:1 coaching. Only 2 coaching slots available. Click HERE.

Purposely Digital's Intentional AI Approach

AI Policy

In short: I use AI as a tool for research, brainstorming, and limited editing, but I never use it to generate my voice or my ideas.

The thoughts, the tone, and the vulnerability you see in all my writings - on this website, the blog, emails, social posts - are 100% human.

I also only use Proton’s Lumo because of their commitment to data privacy and AI ethics.

Why I Do This

With a PhD in AI Ethics and data privacy and as a professional who helps others navigate AI intentionally, I understand how we all must make decisions around AI use according to our own values and personal circumstances.

When it comes to my values as a professional, I believe it is important that if I ask authenticity and vulnerability from my coaching clients in our sessions, that I display the same to them in all ways I communicate.

Writing is a form of individual expression where we have our own unique tone and way of writing that goes beyond simple words.

Have you ever received a letter, email, or text message from someone, and could "tell" it was them without even looking at the name?

That's what I am talking about.

Using AI too heavily to write replaces your voice with the voice of someone else - a homogenized smoothie of others' voices from the dataset the AI system was trained on.

And I want you, whether it be when pursuing this website, reading the blog, or emailing back and forth with me, to have a true and honest picture of me as a coach and human. To see if we are a good match. To foster honesty and transparency. To build rapport and trust. And ultimately, to support you towards your goals and dreams.

Last updated: May 29, 2026